Box Office Italy | 15-18 May 2014

TITLE | DISTRIBUTOR | WEEKS || GROSS W-E | %CHANGE | TOT GROSS || ADMISSIONS W-E | TOT ADMISSIONS || N° SCREENS | SCREEN AVG

  1. Godzilla | Warner Bros | 1 || €2,591,637 | NA | €2,591,637 || 430,264 | 430,264 || 692 | €3,745
  2. Ghost Movie 2 | Notorious | 1 || €853,610 | NA | €853,610 || 147,036 | 147,036 || 323 | €2,643
  3. Grace of Monaco | Lucky Red | 1 || €809,457 | NA | €809,457 || 152,082 | 152,082|| 390 | €2,076

Source: Cinetel

 

Godzilla 3D 2014

The Feast of Cinema flops down

The second edition of the initiative (original name: Festa del Cinema) involving the majority of Italian movie theaters and distributors and allowing moviegoing at the discounted price of 3 Euros generated less than expected attendance and gross revenue this year compared to the 2013 and first edition.

festa del cinema 2014

Here is a summary of the downward trend of the event: 66% more people (-9.7% gross) went to the movies compared to the normal 2-9 May week, €6,296,403 grossed (-18%) and 1,999,237 tickets sold (-12%), despite a lower average ticket price, €3.14 versus €3.29 in 2013.

Now, given that the weather has been chill enough not to affect customer behavior, economy is as bad as it was last year but maybe a little better, and programming has been good enough compared to last year’s with movies such as The Amazing Spider-Man 2, The Grand Budapest Hotel, Brick Mansions, Godzilla, perhaps just a little less “pop” and therefore less price sensitive, we can identify three main reasons for such disappointment:

  1. weaker promotion of the event, both from distributors and exhibitors, who struggle to recognize the value of such promotional events for the overall industry and adapt their business model to changing economies;
  2. tons of promotions on moviegoing (such as from mobile phone operators and fast-foods, and from movie theater chains by their own) have diluted the exceptional nature of the event and therefore weakened such a concept with discounts concentrated in one week only;
  3. generally, a normal downward trend due to the “normalization” of the enthusiasm which characterized the first edition in 2013.

We hope that this year’s modest results will not curb the industry willingness to innovate and market its products creatively.

Box Office Italy | 8-11 May 2014

TITLE | DISTRIBUTOR | WEEKS || GROSS W-E | %CHANGE | TOT GROSS || ADMISSIONS W-E | TOT ADMISSIONS || N° SCREENS | SCREEN AVG

  1. The Amazing Spider-Man 2 | Warner Bros | 3 || €545,254 | -72 | €8,336,754 || 163,230 | 1,256,523 || 490 | €1,113
  2. Un Fidanzato Per Mia Moglie | 01 | 2 || €295,719 | -62 | €1,297,939 || 95,723 | 255,716 || 331 | €893
  3. Brick Mansions | Eagle | 2 || €240,003 | -66 | €1,082,338 || 77,844 | 204,840|| 245 | €980

Source: Cinetel

amazing spider man, electro, jamie foxx

 

Box Office Italy | 1-4 May 2014

TITLE | DISTRIBUTOR | WEEKS || GROSS W-E | %CHANGE | TOT GROSS || ADMISSIONS W-E | TOT ADMISSIONS || N° SCREENS | SCREEN AVG

  1. The Amazing Spider-Man 2 | Warner Bros | 2 || €1,962,036 | -51 | €7,451,165 || 267,923 | 1,033,604 || 808 | €2,428
  2. Violetta – Backstage Pass | Disney | 1 || €842,092 | NA | €1,219,316 || 129,901 | 190,336 || 403 | €2,090
  3. Un Fidanzato Per Mia Moglie | 01 | 1 || €766,150 | NA | €862,085 || 115,446 | 131,374|| 309 | €2,479

Source: Cinetel

 

amazing spider man, jamie foxx

The visual side of Hollywood

Within the social networking space, Pinterest (and Instagram) are increasingly gaining attention towards and from the film industry, and its star system in particular.

natalie portman portrait

Natalie Portman

Here are a couple of examples regarding Hollywood Portraits…

and Movie Posters…

Can you think about other interesting pinboards you have seen recently?